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  • Writer's picturethefamilyvacationenthusiast

Universal Taps Frisco, Texas for Next Theme Park Location

Universal Parks & Resorts has announced plans to build a new theme park in Frisco, Texas. The park, which is still unnamed, does not yet have a scheduled opening date, but is rumored to be on track to open in 2027.


The park will be located on a 97-acre site in the northeast corner of Frisco, near the Dallas North Tollway and Panther Creek Parkway. The park will be part of a larger development called the Fields, which will also include a 300-room hotel, a 3,000-seat performing arts center, and a variety of retail and dining options.

Frisco Mayor Jeff Cheney said that the new park is "a major economic development win for Frisco and the entire Dallas-Fort Worth region." He said that the park will "create jobs, boost tourism, and generate tax revenue that will benefit our community for years to come."

The new Universal park is the latest in a series of major investments in Frisco. In recent years, the city has attracted a number of other major companies, including Toyota North America and Amazon. Frisco is now one of the fastest-growing cities in the United States, and it is poised to become a major economic hub in the years to come.

Park Attractions:

Universal has not yet released any details about specific rides or attractions that will be featured in the new park. However, the company has said that the park will be "unlike anything that has come before. It will be designed specifically for families with young children (3-10 years old), and it will feature rides, shops, and character meet and greets that are both fun and educational.

The park is part of a growing trend of "micro" theme parks. It's projected size of 97 acres is roughly half the size of the Six Flags in Arlington and one fifth the size of Universal Orlando which can make it a much more manageable park for families with young kids.

Current Status:

Architectural firm Gensler has been tapped to design the new park. Gensler is a global design firm with a long history of designing theme parks. Gensler's theme park designs are known for their creativity, innovation, and attention to detail. The firm's designers work closely with clients to create theme parks that are both visually stunning and functionally efficient. Past projects include:

  • Universal Studios Hollywood: Gensler was the lead designer of the Universal Studios Hollywood Backlot Tour, which opened in 1967. The tour takes guests behind the scenes of some of Universal's most popular films and television shows.

  • Disneyland Resort: Gensler was the lead designer of the Disney California Adventure Park, which opened in 2001. The park features a variety of themed lands, including Cars Land, Grizzly Peak Airfield, and Paradise Bay.

  • Tokyo DisneySea: Gensler was one of the lead designers of Tokyo DisneySea, which opened in 2001. The park is inspired by the Seven Seas, and it features a variety of themed lands, including Mediterranean Harbor, Lost River Delta, and Arabian Coast.

  • Epcot: Gensler was the lead designer of the World Showcase at Epcot, which opened in 1982. The World Showcase is a collection of pavilions representing different countries around the world.

  • SeaWorld San Diego: Gensler was the lead designer of the Shamu Express roller coaster, which opened in 1991. The roller coaster is themed after the park's famous killer whale, Shamu.

  • Six Flags Great Adventure: Gensler was the lead designer of the Kingda Ka roller coaster, which opened in 2005. The Kingda Ka is the tallest and fastest roller coaster in North America.

Gensler's design for the new Universal park in Frisco will be inspired by the natural beauty of the surrounding area. The park will feature lush landscaping, plenty of open space, and a variety of water features. The park will also have a strong focus on sustainability, which meshes with NBCUniversal's goal of being carbon neutral by 2035.

Gensler is confident that the new Universal park in Frisco will be a major success. The firm's track record in theme park design speaks for itself, and the park's unique design is sure to appeal to families from all over the world.


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